Samuel Bi, Principal

With a Bachelor of Science background, Samuel started his career as a sales executive in multinational companies like Texas instruments, STMicroelectronics and Rise Enterprise in Asia. After immigrating to Canada with his family in 2001, Samuel enrolled in Simon Fraser University’s Management of Technology MBA program at Harbor Centre Campus, and received his master degree in 2003. Prior to founding Traverse Business Consulting, Samuel enjoyed a successful career in facilitating business expansion to China for North American high-tech companies such as Ventyx and Cutera. His business experience spans from business development, account management, to channel management. Described by his friends as confident, energetic, and sincere, Samuel is often seen in business as a visionary strategist and a resilient future entrepreneur.