Chinese Market Entry Consulting Services

Customer Profile and Challenge
Our client is a leading provider of earth and space based information solution in the world. With over 3000 employees and 15 offices worldwide, our client provides solutions that capture and process large amounts of data, produce essential information, and improve the decision making and operational performance of business and government organizations.

With its established businesses operation in North America and Europe, the company has secured its market leadership positions in these countries. To drive its future growth and sustain global market leadership, the company management is urged to strategically expand to the fast-growing Chinese market.

Customer Objectives
Different from traditional satellite data products, expanding the company’s information solution sales to the target market requires a different set of strategy. To formulate and test the strategy against factual data, it is seen critical to accurately mapping the target market status quo and predicting future market trend. Included in the objectives of the first phase of the market entry were target customers and market size analysis, market regulation and key influencers analysis, competition analysis, and potential partners search.

Our Services
Traverse Business Consulting was engaged in August of 2009 to assist in the business planning of the Chinese market expansion in four target markets sectors. With minimal initial product training, Traverse successfully carried out the initial phase of the market assessment within pre-defined project time, and a detailed report was generated for each target market.

Based on the client’s technologies and its target applications, Traverse quickly identified and included in the project scope the type of information that is relevant to our client’s business expansion to China. A detailed industry organization structure was tree-mapped and thoroughly analyzed, and a comprehensive business database that includes every aspect of the target market was generated. A holistic view of the target industry and the target sector it intends to serve was then presented in a word report. The scope of the work performed included:

•  Target market size analysis
•  Market regulations that are relevant to the target applications
•  Competitive analysis
•  Executive summary and strategic recommendations
•  Channel partner search and screening

Customer Feedback
"Traverse’s output has been of excellent quality – he has quickly ramped on the market conditions and Technology for several disparate industries, and provided comprehensive, high-quality data and analysis to assist us with our market entry strategy..."                                                                                                                    
                                                                                                                                                  -- VP Strategy of our client